'House of Guinness' Will Begin Serving in September 2025

Steven Knight is preparing to return to Netflix in a major way in the next two years with the Peaky Blinders feature film, followed by the long-awaited Season 7 of the gritty period drama. However, before that arrives, 2025 has given him multiple opportunities to make a second first impression on American audiences, including the September 2025 arrival of House of Guinness, coming to Netflix.

Knight's opportunities thus far in 2025 have been good, but timing has worked against him. His BBC smash hit, SAS Rogue Heroes, remains essentially unavailable to most Americans; it is available on MGM+, a streaming service half of which have never heard of, and no one subscribes to. This will probably not be the case in a couple of years, but right now, it remains a failed show in the U.S. Meanwhile, his genuinely fantastic A Thousand Blows was utterly overshadowed by stars Stephen Graham and Erin Doherty's other project, Adolescence.

But third time's the charm, as they say, and while this project, like A Thousand Blows, is a binge drop, it's coming to Netflix instead of Hulu, which has a much better algorithm for surfacing shows and tends actually to market the ones they want to be hits. Moreover, it's fairly clear that Netflix wants this new series to be a success, with an all-star cast, a first image blitz showcasing that all-star cast, and the Westerosi styling of the title to suggest an epic saga of intercine family warfare.