In the 'Rivals' Trailer, All's Fair In Love and (Corporate) War

Hulu has dropped the first teaser for Rivals, its upcoming adaptation of Jilly Cooper’s best-selling 1988 novel of the same name. Technically based on the second installment in her bestselling Rutshire Chronicles series, the uber-soapy saga follows all the sex, scandal, and betrayal happening among the upper-class families of a fictional British county. Set amid the drama and excess of 1980s England, the story follows the longstanding feud between two men: charismatic former Olympian turned Tory MP Rupert Campbell-Black and his Rutshire neighbor, the ambitious television executive Lord Tony Babbington.

Babbington's independent Corinium Television franchise is framed as a rival to the BBC (shades of ITV, anyone?), and as the two men butt heads over the future of the company, everyone around them finds themselves caught in the crossfire. David Tennant (Good Omens) stars as Babbington opposite Alex Hassell (The Tragedy of Macbeth) as Black, and if this teaser is anything to go by, both appear to be having a blast playing a pair of utter sleazeballs.

Set to Robert Palmer's peak 1980s banger "Addicted to Love," the clip features zero details about the plot and no dialogue that isn't a snappy one-liner. But there's certainly big hair, colorful fashion choices, and lots of sexual innuendo, though there's little hint at who exactly is going to be getting it on with whom.