Culture

Viking River Cruises Offers 'Downton Abbey' Tour Extension

Ani Bundel

22 Sep 2018 — 3 min read

Viking River Cruise's "Downton Abbey Extension" includes extra PBS favorites as part of the tour.

If you watch enough of PBS' Masterpiece, the sponsorship adverts before and after the program start to lodge in your head. Say the word "Viking River Cruises" and the classic music starts playing and the gentle voice suggesting one might like to pull an Agatha Christie and take a slow boat down the river and tour the world cues up. But if there's any show the company is associated with more, it's Downton Abbey.

Viking's sponsorship of Masterpiece wasn't connected to Downton when it started, they just coincidentally began the partnership right around the time the show broke big on this side of the pond. But with TV based tourism hotter than ever this decade, it was only logical for the company to announce an extended partnership with Highclere Castle, home of the show, and create an overland “Oxford & Highclere Castle” extension (as it's officially called) which can be added on to certain trips.

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