The 'Walking with Dinosaurs' Trailer Prepares for a Prehistoric Summer
Move over, Shark Week! The toothy terrors of the oceans have been hogging the spotlight in the public imagination for far too long, thanks to a marketing genius in Discovery Channel's group hitting upon the brilliant concept in the late 1990s. However, Discovery is now a zombie network, about to be divested and sold by Warner Bros. Discovery CEO David Zaslav, who finally admitted that his grand scheme failed to make HBO viewers watch programming from The Learning Channel (where the only lesson is how much people will debase themselves on TV for fame).
Discovery couldn't even manage to reboard Walking with Dinosaurs with the BBC for the show's 25th anniversary comeback, ceding it to public television. With shark-based programming more accessible on National Geographic via Disney+ (which can't use the trademarked phrase) rather than Discovery, it's time to retire it altogether in favor of Dinosaur Week on your local PBS station.
It's been a quarter century since the original landmark series defied critics' expectations, becoming one of the biggest shows of 1999 and drawing massive viewership in both the U.S. and the U.K. However, these past two and a half decades haven't been idle in the Dinosaur discovery department. Starting around 2008 and continuing through most of the 2010s, there was an absolute explosion of discoveries made about the many millennia when Lizards were King, including dozens of new species. With so much new ground to explore, the revived series should easily surpass its predecessor in how much knowledge it's bringing to the table.